Target Adventure Mobile App
A personal project, Target Adventure, is one of seven finalists of the Fast Company Co.Labs and Target Retail Accelerator — an open competition to concept and rapid-prototype a mobile shopping experience that shows the industry just what kind of magic the future of retail has in store.
Digging deep into our own Target shopping experience and observation, my team sort to answer the question: How can we create a positively efficient, pleasant and entertaining experience for our guests, including the littlest ones?
From putting together the shopping list at home, to shopping in store, to waiting at the check-out line, every step of the journey is considered to make it fun for parents and children to enjoy.