Is it possible to humanize technology to help build a long term personal relationship with members? As part of the Durant House event, we launched the “Hello Billy” multi-sensory immersive experience that introduced the vision of Voice of Billy, who will be your future AI voice ally in the community. For the first time, guests learned about the inspiration of Billy, and can interact and contribute to the future collective spirit of Billy through their voice and touch.
In the futuristic and holographic space, visitors are immersed in the heart of Voice of Billy, who inspired visitors to listen to their own fearless spirit to do what matters. In this space, Billy invites visitors to voice their fearless spirit, and witness the power of their voices joining together, connecting with Billy.
Through the Hello Billy experience, not only do visitors hear the voice of innovation, they also gain a deeper understanding of the Durant Guild’s future-forward core spirit, and bond with the brand’s value.
Through WeChat mini program, visitors register and connect to the experience through voice interaction, along with sight and touch in the physical space.