ABOUT
With a background in arts and psychology, plus 20+ years of creative experience spanning the US and China, I’m not your traditional creative.
A bridge between art and data, and psychology and technology, I’m a believer of the human-centered design philosophy. Whether it’s digital or analog, creating intuitive experience that builds emotional connections with the consumer is the key to success. Throughout my career, I’ve developed successful consumer engagements ranging from interactive to film, from experiential design to behavioral CRM on both sides of the Pacific.
Currently living in Shanghai, I’ve designed innovative customer experiences across skincare, luxury, automotive, fin-tech, hospitality, and lifestyle industries.
In the future… Who knows what and where the future will hold?
EXPERIENCE
+ creative direction
+ experience design
+ art direction
+ interactive design
+ visual design
+ dabbling into AI
Clients
+ automotive // GM, Lexus, Lincoln China, Scion, Toyota
+ skincare // Biotherm, Helena Rubinstein, Lancôme, Maybelline
+ lifestyle // Courvoisier, Hyperice, Jimmy Choo, Nike
+ toys // Disney, Mattel, including AmiGami, Barbie, BoomCo, Hot Wheels, LEGO, Max Steel, Monster High, Polly Pocket
+ cpg // Evian, Nescafé, Nestlé, Neutrogena
+ financial // Bank of America, Charles Schwab
+ technology // Amazon, block.one, Skype,
+ others // Cé La Vi, Cirque du Soleil, Courtyard Marriott, DirecTV, Fleetwood, Harrah’s Casino Hotels, The Irvine Company, Oakwood, Sam’s Club
+ non-profits // American Cancer Society, Leukemia & Lymphoma Society
LANGUAGE
+ english // fluent
+ cantonese // fluent
+ mandarin // fluent