Lincoln MKX Augmented Reality Experience App
The all-new MKX is Lincoln brand’s first large-size luxury SUV entering the China market. At the time of its launch, there was a limited number of Lincoln dealership in the country.
How can we let the broader audience to get a sense of the MKX’s class-leading size and spaciousness through a uniquely personal, innovative shopping experience outside of the dealership?
We push the boundaries of mobile AR capabilities and developed the MKX AR app to let prospects experience the MKX in full size virtually — a first in the industry.
A multi-channel campaign that enables customers to see how the full-size AR MKX fit into their lives, via digital, social, print and brochure.
Photo contest finalists