Whether it’s for business or leisure, traveling is an integral part of young generation in China in their pursuit for their passion. Courtyard by Marriott champions that same drive, believing in “Passion Moves Us Forward.” With the ever fragmented media landscape, however, Courtyard needs a new path to convey their value authentically.
When presented with the opportunity to become the first hotel brand to sponsor a reality show in China, Courtyard seizes at the chance. The “Hot Offer” show follows a passionate group of law interns competing for coveted positions at a renowned law firm. It fits perfectly with Courtyard’s DNA. How can Courtyard maximize this rare opportunity?
We worked together with Courtyard to bring to life an integrated social campaign from brand communications to KOL collaborations to limited edition tea collection.