The serum market is getting fiercely competitive, especially in Asia. Although Lancôme Advanced Génifique has been the leading skincare serum around the world for years, the brand is starting to feel its age and in need of reinvigoration.
To solidify Advanced Génifique as the solution to strengthening skin barrier all year long, we create a series of evergreen seasonal capsule videos to help consumers aware of seasonal skin threats throughout the year.
When our skin is threatened by environmental conditions such as pollution, heat, cold, humidity and season transition, it starts to show problems, as if it ran into “glitches.” Without proper care and protection, the “glitches” will follow us through our day-to-day life.
Breaking the mold of traditional beauty film which tends to focus only on perfect beautiful skin, we inject modernity, through a combination of dynamic visual storytelling, tech codes and artistic interpretation of seasonal elements. Using custom designed face projection mapping for each seasonal threat, we demonstrate Génifique is your serum of choice to fight off skin glitches in a visually stunning way.