Lincoln Continental China Launch
There's nothing like the all-new Lincoln Continental. Accompanying its storied history with latest innovative design, technology and exquisite craftsmanship, the 10th generation of Lincoln Continental signifies the new phase of Lincoln.
"The Perfect 10" — a long-form video showcasing the innovative design, technology and craftsmanship of the all-new 10th generation Lincoln Continental
Inflight tablet interactive experience to explore the Lincoln Continental inside and out
To generate awareness of the upcoming launch, take over all the LED signage along one of the busiest street in the city one week before the event.